I’m a New York City–based photographer building out what I call Philanthropic Photography—a space where portraiture actually does something. My work lives at the intersection of storytelling, impact, and making people feel seen (and yes, look good doing it).

I created In Focus: The Comedians in partnership with the Icahn School of Medicine at Mount Sinai to raise funds for their Center of Excellence in ADHD and Related Disorders. It’s where my love for comedy, storytelling, and doing something that matters all finally collided—in the best way.

After October 7, my work took on a new level of urgency. I launched Heroes of Truth: Portraits of Courage in partnership with American Friends of Soroka to help raise funds for the Psychiatric Department at Soroka Medical Center, specifically supporting PTSD treatment. The series focuses on individuals standing up for Israel and confronting rising antisemitism. It’s about documenting courage in real time—and making sure these stories are seen, honored, and carried forward.

Before all this, I was deep in the advertising world—cutting my teeth at Grey NYC and later working as a Senior Art Director at SMA NYC. I now serve as the in-house photographer and Marketing Director for Gallin.

These days, I balance commercial work with the projects that matter most to me. Because photography should do more than just look good—it should say something, stand for something, and occasionally… make people laugh.

All images © Limor Garfinkle. 

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